Privacy Policy

Last updated: 1 September 2026

This Privacy Policy explains how Simala South Trade (“Simala”, “we”, “us”, or “our”) collects, uses, discloses, and protects your personal information when you visit our website, contact us, or use our services. Please read it carefully.

1. Introduction

Simala Group is a diversified industrial manufacturing group operating through its Furniture, Machinery, and Chemical divisions. We are committed to protecting the privacy and personal data of our website visitors, customers, suppliers, and business partners. This Policy applies to personal information processed through simala.ma and any subdomains, as well as through direct communications with our team.

By using our website or submitting your information to us, you acknowledge the practices described in this Policy. If you do not agree with this Policy, please do not use our services or provide us with your personal data.

2. Data Controller

The entity responsible for your personal data is:

3. Information We Collect

We collect only the data necessary to operate our business and serve our customers:

3.1 Information you provide directly

• Contact details — name, company, email address, phone number, and country submitted via contact, quote request, or newsletter forms.
• Inquiry & order content — messages, specifications, and documents you send regarding products, quotations, or partnerships.
• Account & transaction data — where applicable, login credentials, billing, and shipping details required to fulfil orders.

3.2 Information collected automatically

• Technical data — IP address, browser type, device information, and pages visited, collected via server logs and cookies.
• Usage data — interactions with our website, such as pages viewed and links clicked, used for analytics.

4. How We Use Your Data

We use your personal information to:

• Respond to inquiries and prepare product quotations;
• Process and fulfil orders, contracts, and after-sales support;
• Provide technical documentation, catalogues, and samples you request;
• Send service-related communications and, where consented, marketing updates;
• Improve our website, products, and customer experience through analytics;
• Comply with legal, tax, and regulatory obligations.

5. Legal Basis for Processing

Where applicable data protection law requires a legal basis, we rely on:

• Performance of a contract — to process inquiries, orders, and deliver services;
• Legitimate interests — to operate, secure, and improve our business;
• Consent — for non-essential cookies and marketing communications, which you may withdraw at any time;
• Legal obligation — to retain records and meet regulatory requirements.

6. Cookies & Tracking

We use cookies and similar technologies to keep the site functioning, remember preferences, and measure performance. Essential cookies are required for the site to work; analytics and marketing cookies are used only with your consent. You can manage or disable cookies through your browser settings; doing so may affect certain features.

7. Sharing & Disclosure

We do not sell your personal data. We may share it with:

• Service providers — hosting, email, analytics, and logistics partners acting on our behalf under confidentiality obligations;
• Group companies — our Furniture, Machinery, and Chemical divisions where relevant to your inquiry;
• Authorities — where required by law, court order, or to protect our legal rights.

8. International Data Transfers

As a group serving 45+ countries, your information may be transferred to and processed in locations outside your country of residence. Where such transfers occur, we rely on appropriate safeguards (such as standard contractual clauses) to ensure an adequate level of protection.

9. Data Retention

We retain personal data only for as long as necessary for the purposes set out in this Policy, including to satisfy legal, accounting, or reporting requirements. When data is no longer required, we securely delete or anonymise it.

10. Your Rights

Subject to applicable law, you may have the right to:

• Access the personal data we hold about you;
• Request correction of inaccurate or incomplete data;
• Request deletion or restriction of your data;
• Object to or withdraw consent for certain processing;
• Request portability of your data;
• Lodge a complaint with a relevant data protection authority.

To exercise any of these rights, contact us at privacy@simala.ma. We will respond within the timeframe required by law.

11. Children’s Privacy

Our website and services are intended for businesses and professionals, not for children. We do not knowingly collect personal data from individuals under the age of 16. If you believe a child has provided us with personal data, please contact us and we will delete it.

12. Data Security

We implement appropriate technical and organisational measures — including access controls, encryption in transit, and staff confidentiality obligations — to protect your personal data against unauthorised access, loss, or misuse. No method of transmission or storage is completely secure, but we continuously review and strengthen our safeguards.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top reflects the latest revision. Material changes will be communicated via our website or directly where appropriate.

14. Contact Us